What Makes Provider Equation Different?

A Proprietary Service and Technology Solution Designed Exclusively for Healthcare Providers by an Experienced Team of Healthcare Marketing Executives

Optimized Your Web Presence For Every Location

Online Reputation

Monitoring and Management Software

While most providers are focusing on their enterprise and hospital star ratings, our solution is hyper-local and can scale to cover each of your consumer access points which for many large systems can amount to hundreds of locations.

Location Data

Monitoring, Management and Marketing

Location data is often incorrect or out-of-date, because there are hundreds of directory listing sites that have to be maintained. If it is being done at all, most providers are pushing updated location information to directories manually.

Social Presence

Management and Analytics Software

Social Media integrations with Facebook, Twitter, Instagram, Google MyBusiness and LinkedIn provide incredible labor efficiency and some automation when posting content to the five most important social media sites.

What Makes Provider Equation Different?

Comprehensive solution, not just software

Proprietary brand and multi-location reporting

Advanced location-based optimization service

Private Label the entire platform to your brand

Key Initiatives for Healthcare Systems

Create operational efficiencies in areas like:

Top Online Signals Every Healthcare Provider Needs

Google My Business Signals

(Proximity, categories. keyword in business title. etc.)

Link Signals

(Inbound anchor text, linking domain authority, linking domain quantity. etc.)

Review Signals

(Review quantity, review velocity. review diversity, etc.)

On-Page Signals

(Presence of NAP, keywords in titles. domain authority. etc.)

Citation Signals

(IYP/aggregator NAP consistency, citation volume. etc.)

Behavioral Signals

(Click-through rate. mobile clicks to call. check-ins. etc.)



Social Signals

(Google engagement, Facebook engagement, Twitter engagement. etc.)

Most health systems have invested heavily in digital marketing. Addressing the connectivity and optimization of the “First Mile” of the patient journey, as well as bridging the “Last Mile” is essential to complete the transformation of healthcare to a retail business model.


A Solution Designed Exclusively for Healthcare Providers by an Experienced Team of Healthcare Marketing Executives
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