What Makes Provider Equation Different?
A Proprietary Service and Technology Solution Designed Exclusively for Healthcare Providers by an Experienced Team of Healthcare Marketing Executives
Optimized Your Web Presence For Every Location
Online Reputation
Monitoring and Management Software
While most providers are focusing on their enterprise and hospital star ratings, our solution is hyper-local and can scale to cover each of your consumer access points which for many large systems can amount to hundreds of locations.
Location Data
Monitoring, Management and Marketing
Location data is often incorrect or out-of-date, because there are hundreds of directory listing sites that have to be maintained. If it is being done at all, most providers are pushing updated location information to directories manually.
Social Presence
Management and Analytics Software
Social Media integrations with Facebook, Twitter, Instagram, Google MyBusiness and LinkedIn provide incredible labor efficiency and some automation when posting content to the five most important social media sites.
What Makes Provider Equation Different?
Comprehensive solution, not just software
Proprietary brand and multi-location reporting
Advanced location-based optimization service
Private Label the entire platform to your brand
Key Initiatives for Healthcare Systems
Create operational efficiencies in areas like:
- Branding, rebranding and cleanup online
- Management and reporting across all locations
- Reputation management
- Consistency of location data
- Maximizing visibility opportunities in search for all access points
Top Online Signals Every Healthcare Provider Needs
Google My Business Signals
(Proximity, categories. keyword in business title. etc.)
25.12%
Link Signals
(Inbound anchor text, linking domain authority, linking domain quantity. etc.)
16.53%
Review Signals
(Review quantity, review velocity. review diversity, etc.)
15.44%
On-Page Signals
(Presence of NAP, keywords in titles. domain authority. etc.)
13.82%
Citation Signals
(IYP/aggregator NAP consistency, citation volume. etc.)
10.82%
Behavioral Signals
(Click-through rate. mobile clicks to call. check-ins. etc.)
9.56%
Personalization
5.88%
Social Signals
(Google engagement, Facebook engagement, Twitter engagement. etc.)
2.82%
Most health systems have invested heavily in digital marketing. Addressing the connectivity and optimization of the “First Mile” of the patient journey, as well as bridging the “Last Mile” is essential to complete the transformation of healthcare to a retail business model.
Testimonials
"I was both pleased and amazed at the marketing services and strategy the Provider Equation team delivered to me and my practice."
Our healthcare solutions consulting practice was so impressed with the Provider Equation solution, we invested and became partners to help bring this to healthcare systems in the USA."
"Lane and his crew really know their stuff. They are at the top of their game and can help anyone market or brand themselves. Meet with them, I highly recommend it!"
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