About Us
A Solution Designed Exclusively for Healthcare Providers by an Experienced Team of Healthcare Marketing Executives
Purpose
Provider Equation is a digital marketing solution that was designed exclusively for healthcare providers by an experienced team of healthcare marketing executives. Most large healthcare providers have invested heavily in digital marketing. Similar to traditional marketing, much of it is still focused on promoting their brand, hospitals, larger facilities and service lines.
Two key priorities of hyperlocal marketing are being able to own and control both the “First Mile” and the “Last Mile” of the patient journey in addition to the steps in between. By First Mile, we are referring to the first steps patients take online to inquire about or get resources for their medical conditions. By Last Mile we are referring to the last steps a patient takes to select a location, doctor and resources that are closest to them and most relevant to their needs.
Provider Equation was designed specifically to help providers connect with consumers during First and Last Miles. Specifically, the focus is primarily on individual outpatient facilities such as physician offices, clinics, urgent care centers, imaging centers, wellness centers, ASCs, outpatient labs, provider pharmacies, etc.
